Posts Tagged ‘global’

I’m a PC, and I forget to update my blog periodically

September 24th, 2008 No comments

I know it has been a while since my last post, a month or so. I will dedicate this one to Microsoft and their 300 million dollar advertising campaign called I’m a PC.

As most of you already know, this campaign is a counterattack to Apple’s campaign comparing the Macs and PCs portraying the latter as a nerdy office guy. I’m not going to discuss which computer is better or “cooler”, I will leave that decision to you. What I like to talk about is how Microsoft is fighting Apple’s campaign which basic intentions are to make us feel “less cool” if we don’t use a Mac.

In the advertising you can see all sorts of people not just the typical American white boy, who uses a Mac. I think this ad demonstrate Apple’s lack of global vision (don’t get me started with iTunes Latino which actually stereotypes all people speaking Spanish).

The interesting part of the campaign is that you go to Microsoft’s website and shoot you six seconds video saying “I’m a PC and I {whatever}” When have you seen Apple let users interact with their front page?
Well there is another Microsoft campaign running staring Jerry Seinfeld which I don’t quite understand yet, my best guess is that Gates always wanted to be part of the Seinfeld cast. Serenity now!

Anyways, the fact is that 90% of the operating systems running in the world belong to Microsoft (some of them are piracy, though) whether you like it or not.

By the way, I’m a PC and I’m an entrepreneur.