Archive for November, 2009

Do you know what to track on your website?

November 17th, 2009 1 comment

All websites have a goal, but that goal is achieved differently depending on the user. To lead to this goal, several steps may be necessary which is why it is crucial to set your goals from the beginning to properly structure your website and measure its effectiveness.

Your website, as a part of your digital strategy, should help users move to the next step, to take action, or “to convert” – a commonly used web word. Many tools in the market, such as Google Analytics, help you measure your campaign by providing visual snapshots of your campaign’s sales funnel, but in order to properly use these tools, you need to already have the structure to lead to your goal.

So the question is, what structure should your website have? Here is a basic sales funnel and different types of websites showing a suggestion of what to consider on each step of the funnel.

Sales funnel and site goals

*SaaS (Software as a Service), where consumption of the service or execution of a license happens on the website. Examples of this sites could be dating sites, social networks and many many others.

Hope you find this useful.


Social CRM and your customers’ conversations

November 16th, 2009 No comments

Since the beginning of commerce (i.e. barter) consumers have been talking to each other about their likes and dislikes of their purchases, but most importantly, making recommendations about them. In other words an important part of business was, is and will be social communication.

Various communication technologies have helped marketers to join this conversation (or at least try), with the most effective being web technologies such as forums, blogs, social networks and micro blogging (like Facebook and Twitter). They all have given access to online customer communities and their conversations helping companies to build stronger relationships with their customers.

But what is Social CRM?

Filiberto Selvas, on his blog post “Social CRM: Let’s not dilute the term to death” defines Social CRM as “the systems and business processes / strategies that allow enterprises, customers (and partners that may be part of the value ecosystem) to establish, guide, operate, track, identify, act on, react to the inter relationships that enable all of the multiple dimensions of value”

You can read more about this on his blog:

Why is it important for your digital strategy?

It’s simple actually, because it is an effective way to build deeper customer relationships, engage customers and partners online and create new revenue opportunities, and better manage brand perception.

Filiberto is Product Director at Crowdfactory, a SaaS Platform that allows you to create scalable and sophisticated social network experiences while at the same time leveraging the scale of the major Social Networks such as Facebook.

Domain names revolution

November 3rd, 2009 No comments

Soon people will be able to type domain names in non-Latin characters, for example Hebrew, Mandarin or Thai.

The Internet Corporation for Assigned Names and Numbers (ICANN), will allow the creation of domain names in different native languages that don’t use the Latin alphabet and will start receiving applications in November 16, 2009. Currently, people who’s language uses non-Latin characters have to switch their typing mode to enter a web address because the only way to do so is in the Latin alphabet , but this will no longer ought to be.

The ICANN was formed in 1998 and is dedicated to keeping the Internet secure, stable and interoperable. It promotes competition and develops policy on the Internet’s unique identifiers.

“Over half of the 1.6 billion users of the Internet today are born in a language group that does not use Latin scripts,” says Rod Beckstrom, the president and CEO of the not-for-profit public-benefit corporation.

If you live in a western country you may think this is not important nor relevant, but could you imaging typing a web address in a language that you are totally unfamiliar with? This can be a problem specially if you don’t spell the word correctly because you could easily be a victim of “phishing” scam.

Moreover this will help the internet to become more accessible for everyone regardless of their language.

For the official press release follow this link, ICANN Bringing the Languages of the World to the Global Internet.