Archive for October, 2008

Poor design begets cheap customers

October 13th, 2008 No comments

We all have heard sayings such as “Love at first sight,” “The first impression will never be forgotten” or “You’ll never get a second chance to make a first impression.”

It shouldn’t come to a surprise that these sayings apply to your marketing communications as well, specially where the customer is going to buy the final product, like a store, a catalog and of course your website.
With an overwhelming number of offerings in the market, customers tend to make snap or gut decisions, usually determined by what they see and their reaction to it. This doesn’t mean, of course, that there are no educated buyers that do an exhaustive research before buying, because there are; however it will depend on what are you selling and how the benefits of your product (or service) are evaluated by your customers.

If you portray a poor image of your product or service, especially during the first impression, that doesn’t match your desired positioning you are in big trouble because you will be losing an important time to connect with your customers. I have seen countless websites that sell computer security and the look sketchy. How the hell are you going to trust someone that doesn’t look trustable?

Well, some people may not like the following statement but the vast majorities of humans are superficial and tend to judge based on appearance (maybe not all, but be honest, you have done so at least once in your life). Therefore if you are selling based on the image or brand your product begets then make sure you are sending a compatible message between not only your brand strategy and your product, but also your customer. You have to make that connection in order to excel on perceptions and expectations.

This is why design is an important part of marketing communications and should be carefully guarded. It should be a tool to reinforce your product or service benefits and if you get it right, it will contribute to consumer’s good will and loyalty. But here is a tipping point on this especially for designers and marketers: Your opinion is irrelevant; it is your customers’ what matters… but I’ll leave that for another post in which I’ll talk about it and about customer-centric organizations.

If this is the first time you read my blog, I hope I’ve made a positive first impression.

Create and share your own tunes:

October 1st, 2008 No comments

If you think you have better aptitudes to create new music that the current musicians out there but you needed a cool and easy-to-use sound editor to prove it, I have something for you. But also if you are a music enthusiast who enjoys experimenting with sounds and effects this is a tool for you as well.
Soundbook is an online music editor that allows you mix sound tracks to create your own songs, but not only that, you have the option to share your tunes with your friends using their simple interface or even using the Facebook application. Be sure to have your speakers on!
You don’t have to be a professional musician or attend to Berklee College of Music to express your creativity, now is simpler, just log in and try it for yourself.

Soundbook sound editor

My alma-mater, IA Interactive is responsible for this creation. IA Interactive is an interactive marketing agency in Mexico and we thought about demonstrating our abilities to the world. I’m proud to announce that we are semifinalist for Adobe MAX 2008 awards.

Soundbook song composer

Enjoy it and don’t forget to share your creations with me!
By the way, look for my song, it’s called Karma, it rocks!…….. not

Ps. No, the band can’t go to play at party, sorry. The are booked.

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